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There is a great need for the organization to develop profitable products to expand USB’s market share and to maintain profitability. Mary Monroe, Vice-President of New Product Development has hired Best Market Research to conduct feasibility studies for their instant reward credit card. According to the research, the instant reward card would be successful in their markets. On the other hand, Jim Wilson, Vice-President of Marketing Department conducted his own focus group study and found support for the small business card. USA World Bank has plans for launching only one new product for this year...
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