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with 11%. Please refer to the below graph and table for information regarding the market share held by the remaining companies. (Market shares are shown based on shipments of 205.6 million cases in 2005 and 210 in 2006)
Based on the above market shares, we calculated the concentration ratio of the three big players and the Herfindahl Hirshman Index for the industry. Both measures confirm that the Beer Industry is indeed a highly concentrated one as the concentration of the big three players is almost 80% and the HHI is well above the 1,800 threshold.
Market Analysis
The demand in the beer market is characterized by flat consumption trends although we can currently identity two growing markets: First, a domestic niche market for microbreweries, and second, the international market that is currently been targeted by our big national brands...
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