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By offering fast delivery with high quality and great customer services we can help our customers to improve with their cash flow, customer service, and productivity. We will keep on growing through risk taking and reinventing ourselves with the latest makeover to optimize profitable returns for our shareholders.
b. Key Strategic Issue
The key strategic issue for UPS in this case is its traditionally insular and conservative organizational culture which is afraid of risk taking or changes. We think that this is the key issue because organizational culture is very important in how organization choose to do their business...
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