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Essay Details:
Essay text:
Shumayel Tariq is the man responsible for developing Business and Marketing strategy at Pakistan International Airlines Corporation (PIA). He was heading back to Islamabad after a series of hectic meetings with his team and other stakeholders in Karachi. While waiting in the Executive Lounge of Jinnah Terminal, he pondered over the recent happenings in Pakistani Airline Industry ? How things could never be taken lightly in this market!
Thinking about AirBlue's powerful arrival in the market, which was wrongly taken so lightly by many, Shumayel knew that PIA, on the other hand, could easily strike back with its huge power but this too had to be done with thoughtfully devised strategy...
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