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Federal, State and Local Consumer laws were made to protect buyers from illegal business practices. According to the FTC, advertising is unfair if 1. It causes injury that a consumer could not reasonably avoid; and 2. It is not outweighed by the benefit to the consumer. False/fraudulent advertising is deliberately misleading a potential client about a good/service or in general by reporting misrepresenting information in advertising. An example of misleading advertising would be bait and switch which is advertising a product at one price, usually a bargain price, while actually having little or nothing in stock and offering to sell the customer a similar product at a higher price...
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