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Les auteurs examinent une multitude de strategies relatives a la
commercialisation, aux finances, a la production, a la gestion et aux ressources humaines afin de
determiner si certains elements cles des strategies qu'appliquent les entreprises innovatrices et non
innovatrices varient. Les auteurs examinent egalement de quelle facon les activites des entreprises
varient dans chacun de ces domaines. Enfin, ils comparent le rendement des entreprises
innovatrices a celui des societes non innovatrices. Les auteurs ont etabli que les entreprises
innovatrices mettent davantage l'accent sur la gestion, les ressources humaines, le marketing, le
financement, les programmes et services gouvernementaux et les ameliorations de la production...
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