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This database has been able to transform KFF’s business opportunities. KFF will be able to communicate with customers through direct mailings as well as better manage on hand and on order inventory. Any organization that is able to capitalize on strategic changes to information systems will be able to take advantage of a greater number of opportunities and resolve unforeseen business problems.
Michael Porter’s generic strategy types include: “cost leadership, differentiation, and segmentation or niche strategy” (Generic Strategies, 1980).
Cost leadership strategy is defined as the cost leader that is able to obtain the competitive advantage through market gains achieved by producing products at the lowest cost...
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