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Operations in Germany got underway the next year. However, the 1980s saw UPS enter the international shipping market in earnest, establishing a presence in a growing number of countries and territories in the Americas, Eastern and Western Europe, the Middle East, Africa, and the Pacific Rim. In 1985 UPS started international air service between the United States and six European countries. Then, in 1989, domestic air service was added in Germany (UPS.com, 2006)
Because UPS operates in most countries of the world, though, it realized it needed an international version. In 1998, it began working on one, conducting research and benchmarking with other companies (Ethikos, 2005)
UPS ability to capture and operate in an overseas market did not go without its pitfalls...
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