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These two companies were two holding companies supervising the operations of hundreds of manufacturing and trading firms worldwide.
Besides, the turnover of Unilever in 2007 was 40 billion euros and that there is an increase of 1% of this turnover comparing with 2006. They hire 240.000 people in all around the world which allow Unilever to be considered as a global player in the international trade. Indeed, Unilever divides the global market in 5 areas:
? Europe
? North America and Latin America
? Africa
? Middle East and Turkey
? Asia and Pacific
b) The importance of global brands
Brands are the main way of communication for Unilever because some people are more familiar with the brands’ names than the company’s ones...
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