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Essay text:
They are attempting to do this with a program for developing entrepreneurs, named “Shaktis.” Met with initial success the program now needs to grow without increasing costs.
Situational Analysis
-----External Analysis
• They have penetrated the deepest into the rural markets at around 16%
o Competitors are beginning to enter market but are well behind
• Also compete with local retailers
• One Shakti for every for every 5 villages, large room for growth
• Government barriers, different for every region
• Language barriers, many different dialects
• Compete across a large variety of product lines (HLL),
o In contrast Have smaller product variety (Shaktis)
• Very rural Area
o Bad infrastructure
o Differing social norms with relation to Women and their role in society
• Micro Credit
o Different based on location
-----Internal Analysis
• HHL
o Need to develop Shaktis market
• Shaktis
o Higher turnover of entrepreneurs in last year of data,
o Need to create higher level of entrepreneur confidence and knowledge
o Have high level of brand(s) equity…...
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