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Unilever's strategy was an active diversification programme through acquisition. The vigour with which this was pursued, while successfully introducing the company into valuable new categories, also brought in a lot of peripheral activities.
Unilever's thirteen core business sectors are: ice cream, tea-based beverages, culinary products, hair care, skin care and deodorants (all with superior growth potential);spreads, oral care, laundry care and household care (steady growth); and frozen foods, fragrances and professional cleaning (selective growth).
Unilever also exemplifies balance between specialization and diversification...
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