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The cases study has briefly focused on Samsung?¦s performance and challenges faced by them in the consumer electronics market, where I tried to describe and evaluate Samsung?¦s market targeting strategy for its consumer electronic products, analyze the challenges confronting Samsung in building a strong brand for high end products, evaluate Samsung?¦s product portfolio strategy and finally develop a critical analysis of Samsung?¦s value chain initiatives. I hope the study will give the potential readers a good understanding, based on which further research on these topics may be pursued.-Shafique Ahmed, 23 November, 2005
Description and Evaluation of Samsung?¦s Market Targeting Strategy for Its Consumer Electronics Products
Samsung has core strengths in many fields and ??Consumer Electronics Products?¦ is one of their product lines...
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