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In 2000, Unilever restructured their board of directors by electing new faces to the board and seeing other key members retire, like Jan Peelen and Robert Philips.
Miles and Snow stated that there are four types of organizational strategies pursued by companies; Defenders, Prospectors, Analyzers and Reactors. Unilever are a company that uses the “Prospectors” organization type. Prospectors are organizations which almost continually search for market opportunities, and they regularly experiment with potential responses to emerging environmental trends, in particular when Vis was appointed to the Food Executive committee and began to emphasize more on environmental and sustainable development in response to changing trends and demands by consumers giving these consumers greater confidence...
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