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At eachstage a slightly different mix isappropriate ¬ see the What youneed to know« section of thismaterial for more information.5. Analyse the profitability of eachproduct/service you offer. For moreinformation on calculating this, takea look at the 10-minute 80/20 Rule.Which products/services make thebiggest contribution or provide thehighest profitability? What supportservices do you offer with eachproduct? Could it be improved,adding value with little cost?PlacePlace« is the means of distribution you select depending on the type ofproduct or service you are marketing.Your choice will impact on your pricingand your promotion decisions...
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