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Essay Details:
Essay text:
SWOT Analysis 9
i. Strengths 9
ii. Weakness 10
iii. Opportunities 10
iv. Threats 10
C. Competition 11
D. Product Offering 11
E. Key to Success 12
F. Critical Issues 12
5. Marketing Strategy 13
A. Marketing Objectives 13
B. Target Markets 13
C. Positioning 15
D. Strategies 15
i. Brand 15
ii. Product 16
iii. Marketing Communication 17
iv. Pricing 19
v. Place 22
E. Marketing mix 22
F. Marketing Research 22
6. Financials 23
A. Break-even Analysis 23
B. Sales Forecast 23
7. Control 24
A. Implementation 24
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1. Executive summary
How patterns of shopping would have changed in the future?
Behavior of purchasing product/service and in essence, the pleasure from purchased product is reason of existence of economics...
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