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Finally a summary of the key factors and trends is given alongside with recommendation on entry to the industry by acquiring a medium sized competitor (such as Morrisons).
In the second part of the report the generic strategies of Tesco, Asda and Waitrose are compared to one another and differentiation within the industry is discussed.
Industry Analysis
Industry and Market Characteristics
The UK grocery retailing industry is one of the most established industries in UK, which produced sales and profit growth for a great number of years. It could be said to include all UK based companies that are involved in retail sales and distribution of groceries, i...
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