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Essay text:
Open plan service counters means consumers can watch the coffee being prepared, and the theatre of coffee preparation. The challenge for the food and grocery sector will be in trying to recreate this theatre in-home, whilst trying to achieve a balance with the demand for convenience prevalent among UK shoppers.
¦ Affluence appears to have a major impact on coffee consumption, as for the more premium of speciality coffee formats such as ground coffee, the cost of the product and the investment required for the equipment may be prohibitive to less affluent shoppers.
¦ Going forwards, the development of more customised shop designs and layout, in-store features and menus may help to greater satisfy the demands of consumers...
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Common topics in this essay:
- coffee time
- STARBUCKS COFFEE
- STARBUCKS COFFEE
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