U.S. Pioneer

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Title: U.S. Pioneer

Essay Details:

Subject: Business

Author:

Date: May 28, 2014

Level: University

Grade: A

Length: 3 / 721

Essay text:

Pioneer's strategy options were: ? Distribution Shift. Shift retail distribution away from specialty stores to department stores and catalog showrooms ? Multiple Branding. Offer several product lines of varying quality and price points under separate brand names ? Company-owned stores. Move toward operating its own retail stores The purpose of this analysis is to: ? Evaluate the strength and weaknesses of each strategy ? Recommend what plan should be adopted, rejected, or modified and adopted ? Determine the best marketing channels RECOMMENDATION ? Adopt superordinate goals. Pioneer should set a goal to have dealer satisfaction as high as consumer satisfaction with the company...

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