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With the help of two different CEO's, Caterpillar transformed itself. CEO George Schaefer introduced cost-cutting measures and employee involvement programs also outsourced machines, parts and components. CEO Donald Fites diversified Caterpillar's product line and reorganized the company structurally. Facing weak competition both at home and abroad, Caterpillar charged premium prices for its high-quality products, paid its production workers union-scale wages, offered its shareholders high rates of return on their equity and enjoyed superior profits. In 1982 following a record year of sales and profits, Caterpillar suddenly plunged into three successive years of rising losses totaling nearly $1 billion...
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