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Therefore, most dog food is simple, low quality food made by faceless conglomerates. Positioning within this market will require some careful consideration of the market dynamics.
The competition is a set of massive corporations with well established distribution mechanisms. These companies have a global reach and are well entrenched. Their economies of scale allow them to have low operating costs as well a low unit costs for their products. Their products are heavily advertised. Grocery stores trust them to maintain reliable demand through their large scale advertising budgets. Advertising budgets, particularily for product launches, run into the millions of dollars...
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