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Essay Details:
Essay text:
More importantly though the competition namely Lechmere, Circuit City and the Wiz all carry lower range and lower priced items in each category i.e. 27" Color TV, Multiple CD Players, Camcorders, and Full size speakers, which allows the competition to offer customers cheaper goods than Tweeter, within each category. This creates a reference point for customers to compare against and makes Tweeter look (subjectively) more expensive to buy from.
So factually Tweeter is competitively priced, however it suffers from an image problem where it is generally perceived as more expensive than the competition which likely dissuades some customers buying from Tweeter and leaves others feeling that they might have obtained their purchase cheaper else where had they tried...
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Common topics in this essay:
- The Customer Comes Second
- A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
- Customer Centricity
- Customer Needs
- Customer Satisfaction
- Customer Satisfaction
- Customer Service
- Customer Service
- Customer force
- Customer perceived value
- Customer
- MANAGERIAL AND CUSTOMER COSTS OF PRICE ADJUSTMENT:
- OBSERVING YOUR CUSTOMER NEEDS
- Tweeter Price Competitiveness
- DEMOCRACY ENCOURAGES THE MAJORITY TO DECIDE THINGS ON WHICH THE MAJORITY IS IGNORANT
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