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The consumers are more interested in price and as the starting price for its products are well above the other retailers advertised starting prices. But the middle and high end stuff are sold at around the same prices in all stores. But the product offerings made by Tweeter and the advertising has made it price uncompetitive. The lack of awareness along with the price advertising has made the Tweeter a more costly and specialized to the customers and driving away from Tweeter when they saw its ads.
Who are Tweeter's primary customers? Who is the main competition for those customers? Are these the right customers to be targeting?
The price bitter and the quality/service customers together account for 90% of Tweeter customers...
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