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(mentalidad de hipermercado)
Circuit City
Circuit City llego en 1993, con oferta de ordenadores personales, electrodomesticos, cintas de audio,
discos compactos, y (60%) equipos de audio y video.
Cambridge
Cambridge: Ejemplo de rapido crecimiento a partir de ventas al detalle, con productos caros, y con
posicionamiento en equipos de gama alta.
Crecimiento de 14.3 a 26.9 mill. $ (88%) entre 1993 y 1995
Crecimiento del sector de las ventas de gama alta a partir de 1993
(Momento alcista en la economia del pais.)
Evolucion cuotas de mercado
1992 1994 1996 Incremento
Tweeter 2.8% 2.7% 3...
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