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Over the phone, digital and video pictures can be sent and received. This has become extremely popular in Japan and is starting to catch on in the United States. Unfortunately, due to the investment required, Turkell does not believe the expected revenues warrant such an investment. At the time of the case writing, there was no indication that they were moving to adopt the 3-G technology. Thus, students should be encouraged to research and investigate the pros and cons of moving into 3-G technology.
2. How can Turkell reduce its economic risk if the Turkish lira remains unstable?
This is a question that many Turkish business leaders asked about their own companies during the four and one months that the case writer spent in Istanbul while on sabbatical...
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