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In economics, trends are changes of the behavior of the society. In marketing research this describes the change and development of the consumerism and consumption behavior.
In old days it was okay for a hotel to have only rooms and a restaurant. Today a hotel has to have a recreation centre, a beauty farm, a shopping arcade etc. The guests want it, even if they just stay for one night. Hotel managers have to deal with a lot of wishes and expectations of the guests, so they have to have a look of the hospitality industry from two sides ? from the industry specific and from the guest specific. So where are the trends heading to? I will start with the industry specific trends...
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