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Branding will remain the preserve of TV ads - the mobile and interactive TV channels that its new acquisition brings with it don't appear to be on the agenda at Travelocity.
Mobile test-flights
Although it claims to have no plans to open up a mobile sales channel or use the technology for marketing, this summer will see Travelocity launch its first mobile service. Holidaymakers will be able to send an MMS that Travelocity will turn into a postcard and deliver it to the address given. This is "perfect" for the brand, argues marketing director Charlotte Harper, because it shows how it can have fun with new media...
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