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In particular, the Incredible India publicity campaign implemented by the government during 2002-2004 proved successful in attracting tourists by highlighting the diverse attractions of India. There was also a major improvement in the tourist infrastructure through both private and government initiatives.
Resurgence in departures
During 2003, departures declined by 9%, mainly because of the troubled situation in the Middle East, which is the main destination for Indians, as well as the Severe Acute Respiratory Syndrome (SARS) crisis which adversely affected travel to South East Asian countries...
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