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Further, the company placed great emphasis on the employees to make every cafe a customer's “third place”; a place where they are encouraged to spend time and feel comfortable when not at home or work. However, Starbucks remained a very traditional business model when it came to the financial end of the spectrum. Unlike fast-food outlets or even similar business, such as Dunkin' Donuts, Starbucks did not offer “deals”; there were no 99 cent cups of coffee, no “buy-one-get-one-free.” In addition, regular customers were not offered loyalty cards which offered them a free or discounted beverage after so many purchases...
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