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Essay Details:
Essay text:
At the end a real life example will show an industry which is right now making a shift from transactional relationship selling to a consultative approach.
2. Main Body
2.1. Transactional relationship
2.1.1. Definition and explanation
The transactional approach is mostly common where customers can quite easily switch their businesses from one supplier to another, just depending on who offers the lowest price for them.
The effort done by the company to customize a product for a single customer isn’t that big. As well as customer service. It is limited to a certain extend. So a transactional relationship is one in which the relationship is generally based on the need for a product which is highly competitive priced and is of acceptable quality...
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