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Essay text:
Within the specialty retail segment, Toys R Us competes against FAO Schwartz and K-B Toys.
The discount and department stores against which Toys R Us competes do not break down their revenue by product segment, so it difficult to gauge the market share of toys that these stores generate. However, as the company moves into additional segments, including children's apparel, it will be competing against these retailers in other segments, as well. In the specialty toy retail segment, Toys "R" Us enjoys a significant market share over both K-B Toys and FAO Schwartz.
Toys R Us Inc. revolutionized the toy industry more than four decades ago with its big-box, low-price stores...
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