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The company offers an assortment of 11,000 individual toy items throughout the year. Toys ?R' Us also markets successfully on the web, it has a huge distribution network that benefits from advanced logistical systems. Toys ?R' Us sells many different ranges. There are benefits and disadvantages to this. However, the company has a portfolio of products, which means while some products are under performing other are performing. The company is very successful and they will focus upon them as they have a competitive strength.
Weakness
Toys ?R' Us has no single or competitive advantage, other then their brand...
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