toyota motor corp

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Title: toyota motor corp

Essay Details:

Subject: Business

Author: Julia M

Date: November 19, 2014

Level: University

Grade: A

Length: 2 / 382

Essay text:

During the week of April 6,2005 Toyota launched a Spanish-language digital game on the Spanish edition of their website. This is the first interactive game available on the Spanish-language website. This new interactive activity is a good way for Toyota to enhance their image as well as reach a younger Hispanic market. It also allows Toyota to keep a constant communication process with consumers. This new game reaches those who are not effectively reached by existing television and print ads. In addition this new game will not only offer a form of entertainment but it will get more people to visit the Toyota site Toyota is promoting this new game by using banner ads on high-traffic Spanish language outlets and web sites...

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