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Essay text:
Advertising is a tool of marketing. The common methods of advertising are television commercial campaigns, print campaigns, billboard campaigns, radio campaigns. The most common medium of advertising is through television. Certain products use a specific form of advertising known as ‘Custom Publishing’. This form of advertising is usually targeted at a specific segment of the society. However, it draws the attention of the others too. Custom publishing is done for products like alcohol, fast food, cosmetics, mobile phone content, tobacco etc.
(http://www.en.wikipedia.org/wiki/Advertising)
Today, the world is moving too fast and consumers do not have enough time to watch television...
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