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The Japanese manufacturer wants to use the hybrid technology because it fits to the demand but also because it combines an innovative technology with an existing structure, and a similar performance. Fuel cell technology means important investment in research and development. Electric vehicles don't meet the performance of existing vehicles. So, hybrid technology seems to be the right compromise for Toyota.
Competitors such as General Motors, Ford or even Honda, its biggest competitor on the hybrid market, didn't choose to concentrate their resources on this technology, arguing non short-term profit or preferring to concentrate their effort on Fuel cell technology...
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