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Essay text:
NUMMI is a fifty-fifty
joint venture with the board of directors split equally between the two companies. Initially,
the venture was to manufacture the Toyota-designed subcompact, and the name chosen for
the car was Nova. The total number of vehicles assembled at NUMMI in 2002 was 369,856:
Toyota Tacoma (164,550), Toyota Corolla (137,642), Pontiac Vibe (59,556), Toyota Voltz
(8,108). What are the benefits each partner can expect to derive from the NUMMI joint
venture? Do you foresee any problems?
One benefit of this GM-Toyota is that it substantially reduces the amount of resources in
terms of money and personnel which each partner must contribute...
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