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Essay text:
This might depend on several factors.
- Customers with budget constraint may not view too many choices as favorable as they choose products base on lowest price.
- Busy people with time constraints in shopping will prefer limited choices because too many choices will take too much time to choose a product.
- The type of product is another factor as consumers tend to require fewer choices for commodity good and more choices for luxurious goods.
- Personal preference is another factor as some people prefer variety of goods whereas others prefer not having too many choices at all.
- Consumers with brand loyalty are indifferent with too many choices in shopping as they tend to ignore other brands and chooses product from their preferred brand...
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