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Essay Details:
Essay text:
Existing Tower Records stores will create separate and dedicated sections/floors for video in the hopes of Tower Records attaining market leadership in both audio and video retailing in the Philippines.
TABLE OF CONTENTS
I. Review of Current Brand Situation
II. Assessment of Brand Equity
III. Opportunity and Issue Analysis
IV. Objectives
V. Marketing Strategy
VI. Action Programs
VII. Financial Projections
VIII. Implementation Controls
I. Review of Current Brand Situation
International Licensing History
Tower Records has long been recognized and respected throughout the world for its unique brand of retailing...
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