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Tourism can be viewed as an unforeseen, unpredictable service industry which offers an intangible and perishable yet desirable experience to the consumer. It can be defined as a multifaceted, multidimensional activity which touches many lives and many different economic activities. (Chris Cooper et al, 2005)
Tourism produces and sells product bundles instead of products (products being “experiences”) which are very intangible, products that cannot be stored (simultaneity of production and consumption), therefore perishable. As far as the tourist is concerned, the product covers the complete experience from the time he leaves home till the time he reaches his chosen destination...
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