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Essay Details:
Essay text:
Industry Analysis
Small Retail Mass-Merchandise
11 competitors in saturated market.
Must triple replica production to satisfy contract.
Authentic
Replicas
Toucon’s main product types are authentic and replica. Toucon mainly competes in the authentic product category although they are looking to expand their replica business to enter into the mass-merchandise department store chain market. Toucon sends out their buyers to deal directly with the Hopi, Navajo, and African suppliers. Toucon distributes its products exclusively through specialty dealers, firm-sponsored showing, and a few exclusive department stores...
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