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Kaizen ? Focuses on Continuous Process Improvement, to make processes visible, repeatable and measurable.
2. Atarimae Hinshitsu ? The idea that things will work as they are supposed to (e.g. a pen will write.).
3. Kansei ? Examining the way the user applies the product leads to improvement in the product itself.
4. Miryokuteki Hinshitsu ? The idea that things should have an aesthetic quality which is different from "atarimae hinshitsu" (e.g. a pen will write in a way that is pleasing to the writer.)
TQM requires that the company maintain this quality standard in all aspects of its business...
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