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By 2001, they reported their fiscal year sales to be $3.3 billion, $231 million or 7% was in clothing sales. Over that two year span, their clothing sales increased by 297%, and represented 4% more of the corporation's total sales.
In addition to helping spike sales, the designer products have been crucial to Target's image, which has evolved into something quite different from its competitors, Wal-Mart and Kmart (the No. 1 and 2 discounters). When asked of his opinion regarding Target's strategy, Marshal Cohen, president of NPD Fashion world, a market research company specializing in fashion retail said, "Even if designers do not sell a lot of product, they're able to escalate the image of Target to attract customers who wouldn't normally shop at a place like that...
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Common topics in this essay:
- Public Relations
- Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal
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- Public Relations
- Public Relations
- Public relations
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- Tommy Hilfiger meets Walmart
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- Public Relations (PR)
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- What Is Public Relations
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