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The macro-environment involves the societal forces that impact on the micro-environment; demographic, economic, natural, technological, political, and cultural.
Macro-Environment
Demographic
Smoking rates vary over the different socio-economic levels in society. Education levels show trends in smoking rates with people having obtained higher education levels being less likely to smoke than others with a lesser education. Current smoking rates reflect that smoking is more prevalent in blue collar workers than in white collar. (Tobacco in Australia: Facts and Issues. 1998.) Our population is becoming more educated and the rising numbers of educated people pose a threat to the present and future marketing activities of the tobacco industry...
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