TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
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Title: TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...

Essay Details:

Subject: Business
Author: Dorothy J
Date: May 15, 2010
Level: University
Grade: A
Length: 29 / 8672

Essay text:

Globally, the output of India ranks 4th in terms of volume and 13th in terms of value.12 The Indian pharmaceutical industry, however, only has a one percent share of the world pharmaceutical export market. India’s export market is expected to strengthen substantially in the coming years and how a domestic player like Ranbaxy is expaning its wings abroad the this project attempts to study. At the domestic level, the Indian pharmaceutical industry is self-reliant in drug manufacture, evident in its ability to meet 95 percent of the country’s pharmaceutical needs. One vital characteristic of the industry is that drug prices in India are arguably amongst the lowest in the world...

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