Tivo Case Study

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Title: Tivo Case Study

Essay Details:

Subject: Business

Author: Kevin B

Date: January 14, 2012

Level:

Grade: A

Length: 4 / 1135

Essay text:

All they need to do is implement it properly to reach millions of consumers and make them aware of what is available to them. Pro: Although more money would be invested, there will be a high return rate once the idea is finally picked up by potential consumers and TiVo will be well on its way. Pro: A new approach to advertising and marketing can be the key to gaining a strong customer base. Con: More expenses and more risk of loss. Con: Sales can continue to plummet. Con: There may be no upside to TiVo. Con: New marketing strategy may provoke the companies that support them to quit on them...

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