Tim Tam FMCG

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Title: Tim Tam FMCG

Essay Details:

Subject: Business

Author:

Date: September 9, 2012

Level:

Grade: A

Length: 3 / 640

Essay text:

The easy to open soft packaging ensures that the product is for people on the go and thus Arnott’s are able to broaden their consumer base. To avoid the risk of diluting or changing the meaning of the core brand (Tim Tam Biscuits) Arnott’s have maintained similar colours on their packaging to that of Tim Tam Biscuits. The use of warm brown tones and eclipses have been used to mimic the texture of chocolate. To the consumer, this creates a union between the traditional biscuit and the newly developed Tim Tam Balls. Traditional Tim Tam biscuits are currently Australia’s most popular biscuit selling over 35 Million packets per annum...

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