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Essay Details:
Essay text:
Technology
? Increased availability of Internet (O)
? Increased use of E-Commerce (O)
? New QAD & MFG/PRO software to collect real-time data (O)
2. Political-Legal
? Increase in free trade (O/T)
? China's membership to WTO (O)
? WTO ? World Trade Organization (O/T)
? Tax benefits associated w/ ETI (O)
? Government rules/regulations (O/T)
4. Socio- Cultural
? Growth of seniors market-over 80 million baby boomers in U.S (O)
? Baby boomers focused on luxury, travel, and leisure (O)
? Trend young males 18-34 marrying later; participate in bridal/baby registry (O)
? More women entering workforce (O)
? Matures, by 2015, 15% of population (O)
? 60 million Generation Y consumers ? bridal market boom (O)
? bridal market boom (O)
? Gen X and Gen Y focus on fashionable, trendy items (O)
? Trend in high-end luxury brands desired by Chinese (O)
? Consumer purchasing power and preferences (O/T)
? Increase or frequency of tourist travel (O)
B...
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