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Essay text:
In addition, inclusively IT managers/CIOs/technical decision makers of smaller enterprises (Types B and C) who see that we can handle the larger deals.
Thoughtworks wants to contract more large-scale projects, because in their current situation key analysts are often tied up in smaller projects for long periods of time.
This target audience is specified in Part A of the Thoughtworks text; however, John Guerriere, VP of Marketing, was expecting a direct correlation between Type A enterprises and an appreciation of agile technology, in which Thoughtworks is a pioneer. The customer research showed no such correlation...
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