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Essay text:
I chose to revamp the Cruiser Thorr versus crossing over into the unknown territory of the new product because I felt it was still a viable product line that just needed some updating.
o Following my choice to reposition the Cruiser Thorr, I had to make choices about price, promotion, place, and services with a $13,000 budget. I came in under budget at $12,753, and the choices I made are as follows:
o 1. Maintain Price: Increasing or decreasing the price each have their advantages and disadvantages. I would have had to justify a price increase to the marketplace with upgrades. With complaints of a too-high price already, this was not an option...
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Common topics in this essay:
- Building And Keeping A
- Customer Acquisition And Keeping Customers In Today’S Volatile Market
- finding and keeping the best
- h.keeping
- keeping up to date
- Market Analysis: Thorr Motorcycles
- Perceptual Maps in Marketing: Thorr Motorcycles
- Services Marketing Mix In Education Service
- Thorr Motorcycle
- Thorr Motorcycle
- Thorr Motorcycle
- Keeping It Real
- Thorr Motorcycles
- Keeping Families Together
- Keeping up with the Jones
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