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Essay text:
With this recognition of the importance of services marketing, most top companies have set up separate Customer Relations Departments, and ELDER HEALTH CARE LTD (EHCL) is no exception to the trend. Such a department is usually responsible for providing an above average level of service to Doctors and Patients, who are both the actual customers, giving business.
With a diversified business approach to its products, EHCL has a team of Marketing Executives (ME) with the Area Business Manager(ABM) supporting them by coordinating, directing and trying to solve their problems related to service for doctors located in their respective markets...
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