Thendy
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Title: Thendy

Essay Details:

Subject: Business
Author:
Date: February 23, 2011
Level: University
Grade: A
Length: 2 / 521

Essay text:

[See text for how international trade is measured and protectionism vs. free trade.] Gray Goods - Goods imported from unauthorized dealer; problem = no manufacturer's warranty. Dumping = Sale of export goods at less than "normal" value (less than cost or less than home-country price). Strategic Adaptations Of The Marketing Mix 1 Keep The Product & Promotion The Same Worldwide (Global Marketing) - e.g., world brands such as Coca Cola and Marlboro. - Theodore Levitt is the guru of the "globalization" or "global marketing" approach. - Promotion mix elements such as advertising present the biggest problem to standardizing a marketing strategy across all borders because promotion is based on a communication process, which can differ from country to country - even if the languages are the same (e...

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